When David Ogilvy, the British-born “Father of Advertising” set up his advertising agency Ogilvy and Mather in New York in 1949, he wrote down 10 names. These were the names of the clients that he wanted to work for within the next three years. Once he had done that, he worked on either getting those [...]
If you’re selling business-to-business you probably make an assumption – consciously or otherwise – that your customers are largely rational people. Any why wouldn’t you? In a business or corporate environment people are always talking about rational decisions. But people don’t actually work like that much of the time. Even purchasing departments, committees and tender [...]
If you’re in the UK, did you hear Gordon Brown doing the phone-in on Radio 2 yesterday?
He was talking to listeners who were (largely) complaining about how badly off they were these days. Now, there are many citizens of this country – and indeed the developed world – who are facing real economic problems at [...]
The G20 protestors in London today have got it wrong. And I don’t mean because of their political biases.
They’ve got it wrong because no-one’s quite sure what it’s really all about. They’re protesting about too much; climate change, capitalism, recession, world debt, third-world debt, war, banks, bonuses, redundancies, low interest rates, food shortages. The list [...]